THE BRAND

In the current swimwear market, Holly discovered a lack of three things: Supportive bikini options, high quality bikinis at reasonable prices, and exciting, exclusive designs and prints.

So, Holly created Holly Wilde, a brand designed to provide affordable, luxury bikini options for all body types.

From unique designs inspired by European trends to sourcing high-quality materials that promise support, comfort and durability, crafting each bikini feels like weaving a story of empowerment and confidence for every woman who wears it.

Holly is all about the details, and building a brand that resonates with customers and fosters a sense of inclusivity and body positivity has been Holly’s driving force.