THE BRAND

Holly found herself searching for swimwear that didn’t yet exist: supportive shapes, elevated craftsmanship, and designs that feel fresh, exciting and modern.

So, Holly created Holly Wilde, a brand designed to provide affordable, luxury bikini options for all body types.

From unique designs inspired by European trends to sourcing high-quality materials that promise support, comfort and durability, crafting each bikini feels like weaving a story of empowerment and confidence for every woman who wears it.

Holly is all about the details, and building a brand that resonates with customers and fosters a sense of inclusivity and body positivity has been Holly’s driving force.